Built by two women who got tired of watching algorithms win.

Tahani brings deep experience in digitalization and the PropTech industry. She knows how technology transforms industries, and what it takes to build products that actually change behavior. At penny.ai, she leads the vision for how Penny understands and adapts to each user's financial reality.

“I've spent years watching technology reshape industries. With Penny, we're finally using that power for the people who need it most — young adults being sold to every single day.”

Ellen lives and breathes AI and business development. She sees commercial opportunity where others see complexity, and she's passionate about building AI that genuinely serves people — not just companies. At penny.ai, she leads the intelligence behind Penny's ability to understand behavior and drive growth.

“AI is the most powerful tool of our generation. The question is who it serves. We're building Penny to make sure it serves you — not the algorithm trying to sell you something.”